Founded by Karpat Polat in 2014, as an independent full service agency. Since that day, has attracted many local and global brands. Agency’s philosophy can ber summarised in 4 sentences; independent creativity, power of local insight, media fluent ideas and human culture. Agency adopts these 4 principles in developing creative platforms throughout all its work, digital and traditional.
Lead Agency modeli, reklam ajansının marka yöneticileri ile birlikte markanın ana bileşenlerini aynı hedef doğrultusunda bir araya getirmesidir. Bu sayede, markanın medya ajansı, halkla ilişkiler ajansı, etkinlik ajansı gibi tüm diğer iletişim ortaklarını tek bir çatı fikir altında toplayıp briefleyerek kümülatif bir marka algısı oluşturmayı hedefleriz.
>Tüketici içgörüsünü soru-cevaplarla değil, konuyla ilgili seçtikleri görsellerdeki ipuçları ile deşifre ettiğimiz bu model, tüketicilerin marka tercihlerinin arkasındaki gerçek motivasyonu anlayabilmemizi sağlıyor.
> Ajans olarak bu felsefeyle; konvansiyonel ve dijital, tüm mecralara yönelik olarak bütünleşik bir iletişim hizmeti sunuyor, markalarla tüketiciler arasında güçlü bir bağ kurmak için çalışıyoruz.
Karpat Polat, Owner and CEO, in his career of over 25 years, has brought home Turkey’s first ever Cannes Lions. During his years at DM9/DDB, Sao Paulo he became one of the most awarded creatives, contributing to its Global Cyber Agency of The Year at Cannes 2005. In 2006, he was called back to Istanbul to lead the newly-established DDB office, DDB&Co Istanbul. Starting in an empty office with one employee he turned the company into a power house, attracting blue chip clients, winning awards and bringing global attention to Turkish Advertising.
In 2009 DDB&Co. Istanbul ranked third in the Agency of The Year listings at Cannes Lions and Polat became one of the top five most-awarded creative directors globally. In 2010 the agency again became one of the most globally awarded agencies at Cannes Lions and Karpat held his rank among top creative directors of the world. To date, Karpat Polat has won multiple awards at Cannes for 53 different pieces of work, including the first Lion and first ever Gold Lion for Turkey, and was nominated more than 100 times as a finalist.
Under Karpat’s leadership his team has won more than 300 national and international awards, including Turkey’s first-ever international Grand Prix at Epica Awards. The agency was named Agency of the Year in 2010 with three Grands Prix, at Golden Drum Festival. He was a member of DDB Worldwide’s Creative Council and a board member of Turkish Advertising Association. He was recognized in the Top 50 Creative Turks list of Turkish Times and was the only adman in Turkey Fortune’s Top 40 Under 40 list.
In 2014 Karpat Polat founded his own agency K A R P A T Independent Advertising agency and its first big hit was Coca-Cola’s 50th year anniversary campaign in Turkey, that changed the brand name with its Turkish translation – for the first time in the history of Coca-Cola, and still going on.